Wednesday, October 13, 2010

GAYS, LESBIANS, BISEXUALS MORE LIKELY TO HAVE DVR

According to the latest release, Spring 2010, of the LGBT study by Experian Simmons gays, lesbians and bisexuals (GLB) are more likely to have a DVR than the average adult in the US.  According to the study 34.78% of all US adults have a DVR.  GLB adults however are at almost 41% while heterosexual adults are at 34.59%.

If we break down the GLB adults, we find that just over 52% of gays have DVRs while lesbians are more in line with heterosexuals at 34.69%.

Looking at likelihood of ownership, gays are 50% more likely than the average adult to own a DVR while heterosexuals are 1% less likely.

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