The Social Network, aka the Facebook movie, is once again the number one movie, taking in $15.5 million for its second week. Opening week saw the movie reap $23 million, bringing the total to $38.5 million. The movie is close to breakeven with estimates of Sony spending $45-52 million total to make the movie and promotion.
Sony had hoped to get sales up to $100 million, but that number is looking very optimistic. However, with the Oscar buzz and overwhelmingly positive reviews (Frank Rick of
The New York Times calls it "brilliant"), there is still hope it will make that mark. [
TechCrunch]
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