ABC HAS NEW iPAD APP FOR INTERACTIVE CONTENT

ABC has released a new app for the iPad, called My Generation, that uses technology from TV ratings service Nielsen.  The app uses the iPad's microphone to determine what you are watching, live or recorded, and offers interactive content on the fly.  Nielsen says My Generation uses the same audio watermark embedded into almost all US television programs.  So far My Generation has only been announced for a single show, but ABC will surely very quickly add more [Engadget] [My Generation app]