Apple will end it's program of giving a free case for the iPhone 4, when requested, on September 30th. Any iPhone 4 sold after that date will not be eligible for the free case. Apple instituted the policy back in June to help deal with the antenna issue some iPhone 4 users were experiencing.
According to Apple "We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case." [Apple]
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