HIGH INTEREST IN 3DTV, LOW INTEREST IN PRICE SAYS NIELSEN

A recent Nielsen survey, commissioned by CTAM, using both qualitative focus groups and quantitative study, shows that the numbers of consumers saying they are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses.

Manufacturers and retailers should prepare for a hard time coaxing consumers to buy in immediately (exclusive content is not helping) with the possible exception of videogamers -- 71% of hardcore and regular gamers were interested in playing in 3D. [Engadget; Nielsen]