Saturday, September 18, 2010

APPLE TV RENTALS TO CHEAP FOR CONTENT OWNERS?

Warner Bros. Entertainment Chairman Barry Meyer told attendees of the very long named Bank of America / Merrill Lynch 2010 Media, Communications & Entertainment Conference that his company doesn't see a good value proposition in the TV show rental sector.  He went on to say  he doesn't want to "open up a rental business in television at a low price.”   This is probably due to the fact he doesn't want to cannibalize the licensing of entire seasons of shows to other broadcasters.

Currently, Apple only has Disney and News Corp signed for the launch of Apple TV.  CBS and NBC are waiting on the sidelines to see how things progress before jumping in. [NewTeeVee]

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