Shopkick offers the first location-based mobile application that promises consumer offers and rewards not only for shopping, but also for just walking into a retail location. Unlike traditional GPS location-based services that require a shopper to “check in,” and offer an accuracy radius of 100 to 1,000 yards (within a block or two), “shopkick Signal” technology requires no consumer check in and can guarantee that a user is truly present in the retail location.
Consumers choose to download the free “shopkick” mobile application for their smart phones. (The “shopkick” app for iPhone will be available in the coming weeks on the App Store, followed by apps for additional smart phones.) When the “shopkick” app is open on the smart phone, it detects the “shopkick Signal” technology installed in the retail location as the consumer walks through the door, and the shopper instantly receives rewards, called “kickbucks.” Because the detection occurs on the consumer’s phone, the privacy of presence information is completely under the user’s control.
“kickbucks” can be immediately redeemed for Facebook credits, songs from Napster, immediate in-store cash-back rewards at shopkick partner stores, magazine subscriptions, even donations to charities. Retailers like Best Buy that support the “shopkick” app also will deliver consumers special in-store deals, and/or added bonuses for scanning barcodes of specific products. [Best Buy]
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