There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:
Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
Speed: We’ve more than doubled our speed in just over nine months.
The URL shortener will also link with your Google Account to allow you to access a list of URLs you have shortened along with details about those URLs. Real-time analytics will also be available including traffic over time, top referrers and visitor profiles.
With Google's entry the URL shortening field is quickly getting full with Twitter launching their product, Bit.ly being the original and Yahoo debuting their entry soon. [TechCrunch]
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