Monday, August 30, 2010

RUMOR: APPLE HINTS AT iTUNES STREAMING SERVICE

Apple likes to create surveys for users of it's products to help determine what they would like in future services and devices.  Sometimes those surveys can give us a hint of what Apple is working on, such as the most recent one.  The question asks "What are the primary reasons for your satisfaction with video content you've purchased or rented from iTunes and watched on the iPad?".  The choices included the obvious convience, ease of use, great selection of titles, etc.  But  one gives us a clue as to a potential new offering, "Titles are available to watch instantly."  While the iPad requires the entire file to be downloaded before playing and the current Apple TV requires a bit of buffering this could be big hint at a future service for both devices.

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