AMAZON TESTING A "LIKE" BUTTON

The like button has been around for quite a while, but it gained promenence when Facebook added it to its pages. Now, Amazon is testing the button. Amazon's button looks similar to Facebook’s, complete with the thumbs-up icon. Clicking on the button turns it orange and changes the text within the button to “Liked”. Interestingly, below that, there’s a check-box that reads “Don’t use for recommendations” — clearly, the main intention here is for Amazon to use this button for recommendations. It seems as if they’re mainly being tested on Amazon Books pages right now.  [TechCrunch]