Friday, January 14, 2011

LG DISSES WINDOWS PHONE 7; OS STILL FINE FOR CERTAIN SEGMENTS


In a sit-down with the folks over at Pocket-lint, LG's marketing strategy and planning team director James Choi noted: "From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected." Nothing too shocking there, but he followed up by noting that LG feels Windows Phone 7 "is absolutely perfect for a huge segment out there." Perhaps more shocking was this tidbit: "What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them; but Windows Phone 7 is very intuitive and easy to use." He followed his not-terribly-subtle Android jab with a WP7 jab, oddly enough, noting that "for tech guys, [WP7] might be a little bit boring after a week or two, but there are certain segments that it really appeals to." What's left unclear is exactly how much support LG is going to give Microsoft after launching the Optimus 7, but we're guessing that next month's outlay at Mobile World Congress will be a huge indication.

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