ACER CHANGES LOGO

Over in Acer HQ, it's out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise. We doubt this will make a big difference in the company's push to be "more like Apple," but hey, at least we now have a visual marker to distinguish the products that came before this shift in strategy from those that come after.

W3C UNVEILS HTML5 LOGO

The logo you see above is the final design the World Wide Web Consortium (W3C) has decided upon to represent HTML5 use going forward.

The W3C wants to encourage everyone who is using or supporting the use of the open web platform to use the logo on their websites and services.

There’s a dedicated website with the logo proudly displayed at the top. Underneath there are details as to what the logo design is all about:

It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress. And it certainly doesn’t use tables for layout.

There’s also a badge builder allowing you to create a customized logo for your site using the “Badge Builder 5000″. There’s an example of the badge below, which shows the logo along with a range of icons denoting what you use HTML5 for:

The icon choices include the following categories:

• Offline & Storage
• Connectivity/Realtime
• Multimedia
• Graphics, 3D & Effects
• Device Access
• Performance & Integration
• Semantics
• CSS3/Styling

SONY ERICSSON SUES CLEARWIRE FOR TRADEMARK INFRINGEMENT

Sony Ericsson is concerned that Clearwire might confuse folks by using a logo consisting of a "sphere with swirl marks" in the mobile market, so it's asking a court to prevent the company from continuing to use the logo in any way—and to grant some monetary damages.

Can you tell which logo above belongs to Sony Ericsson and which is Clearwire's?

APPLE TRYING TO PATENT "LOGO ANTENNA"

Embedding an antenna in the external body of a phone? Maybe not such a good idea. Hiding it behind the logo sounds a little more practical, and that's the idea Apple wrote up in a patent application dated June 17th, 2009, back before we knew antennas and gates could be so wickedly conjoined. That was also before we knew about the iPad, which seems to have one of these so-called "logo antennas" within it, as found when iFixit did their dirty thing. The same can be said for iMacs, which also have antennas peering through an apple-shaped hole to avoid any reception issues caused by an aluminum chassis. It looks to be a good solution, but not exactly a novel one. In roaming around the USPTO archives we found a similar 2003 patent from Dell also called "Logo Antenna," the big difference being that while Apple's logo forms a window for the antenna the logo in Dell's patent actually is the antenna. [Engadget]

VIACOM BLOCKS GOOGLE TV DEVICES

Google TV started out with such promise. However, over the past few weeks ABC, NBC, CBS and Fox have blocked all access. Now, Viacom is blocking all their properties from Google TV devices. Viacom is the owner of MTV, VH1, Comedy Central, Nickelodeon, TV Land, Spike, Logo and CMT along with other lesser known media. Hopefully, Google will soon get agreements from these media companies so Google TV will realize its full potential. [Engadget]

NEW MYSPACE LOGO COMING

MySpace is trying to generate some buzz and excitement around its aging product.  They introduced a new logo at the Warm Gun design conference recently and the crowds reaction was silence.  The new logo is the word my followed by a space.

The space won't remain blank however. It will be filled with user generated art as seen in the video from the Warm Gun conference.  MySpace VP of User Experience Mike Macadaan explains:

MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.


What are your thoughts on the new logo?  Is anyone still using MySpace? [Geek]