Monday, December 5, 2011

GOWALLA SOLD TO FACEBOOK


Facebook has acquired location sharing service Gowalla for an undisclosed sum, according to a source close to Gowalla. Facebook declined to comment on the deal. "We don't comment on rumor and speculation," a company spokesman said.

Launched in 2009, Austin-based Gowalla went head-to-head with direct rival Foursquare -- and lost. Badly trailing Foursquare in user adoption, Gowalla recently shifted directions, recasting itself as a travel guide.

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