Tuesday, October 25, 2011

TABLET SHIPMENTS EXCEED NETBOOKS FOR FIRST TIME; NETBOOK SLIDE EXPECTED TO CONTINUE


Global tablet sales into channels exploded in the second quarter of 2011 to surpass netbooks for the first time in the emerging category’s young history. Market research and intelligence firm ABI Research determined that shipments of media tablets ballooned 112.5% in the second quarter to reach 13.6 million units, up from 6.4 million tablets in the first quarter this year. Netbook shipments declined from 8.4 million units to 7.3 million over the same period, just over half the number of media tablets shipped in the quarter. ”This is a trend that we do not expect will reverse,” said ABI’s group director, mobile devices Jeff Orr in a statement. “As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.” ABI says Apple’s iPad line was responsible for 68% of tablets shipped globally in the second quarter, and the firm expects 60 million media tablets to ship globally in 2011.

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