Friday, October 7, 2011
COMCAST TESTING PAY-PER-PACKAGE, NOT QUITE A-LA-CARTE
Charleston, South Carolina has become the second location in the US to get Comcast's MyTV Choice. Rather than buying all the channels, or paying á la carte for just the ones you watch, you pick a platform and then bolt on a package of channels, grouped by theme -- you get "Entertainment & Lifestyle," "Movies," "Kids" or "News & Info." These smaller, cheaper bundles are in response to being forced to carry channels owned by the same group, if you're paying for MTV, you're also paying for TV Land, for example.
The Get Started platform costs $25, Get Started Plus $45 and each additional package is $10.