RUMOR: SONY BUYING ERICSSON HALF OF SONY ERICSSON

Rumors of Sony’s plan to purchase Ericsson’s stake in the companies’ joint Sony Ericsson venture have come and gone over the years, but a new report claims the deed is nearly done. Sony is nearing a deal to take complete control of the cell phone vendor according to The Wall Street Journal, and analysts estimate that Ericsson’s 50% share of the JV could be worth between $1.3 billion and $1.7 billion. The report states that Sony intends to integrate the Sony Ericsson smartphone business with its tablet, gaming and computer operations in order to save on costs and create more complementary devices. Sony Ericsson reported a net loss of €50 million ($60.3 million US) in the second quarter of 2011.