We reported earlier on a rumor that Sony was buying Ericsson's half of Sony-Ericsson. That rumor is now confirmed and we have learned how much Sony is paying to acquire full control of the failed partnership, $1.45 billion! By acquiring full control Sony believes that it will be able to be more competitive, produce new hardware faster, and allow phones to “seamlessly connect” with other product categories e.g. laptops, tablets, and TVs.
The buyout not only sees Sony take control of Sony Ericsson, but also includes a broad IP cross-licensing agreement with Ericsson including taking ownership of “five essential patent families.”
Although this could be viewed as a split between the two companies, it seems anything but. Ericsson will now focus on the global wireless market, but has also setup a wireless connectivity initiative with Sony. The aim is to make it simple to connect different devices across multiple platforms.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.