Redbox announced on Monday they will be increasing the cost of DVD rentals from $1/night to $1.20/night. Redbox cites the increased costs incurred of debit card usage as a the main factor for the increase. So far, nightly pricing for Blu-ray discs ($1.50) and videogames ($2) is staying the same, but with studios already pushing for longer rental delays, there's fewer safe ports or those pursuing cheap, current movies. On the conference call, executives floated the idea of using the first sale doctrine to buy and rent retail discs if necessary.
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