NINTENDO CONFIRMS NO iOS GAMES

Nintendo’s president Satoru Iwata recently reiterated that Nintendo will not develop games for Apple’s iPad, iPod and iPhone, despite recent pressure from investors to jump on the iOS bandwagon. “This is absolutely not under consideration,” Iwata told the Japanese news outlet Nikkei following the company’s recent 3DS press conference. “If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.” Several analysts have argued that Nintendo will continue to struggle against mobile gaming platforms that offer a larger selection of free or $0.99 games. Nintendo recently dropped the price of the 3DS to $169.99, which helped increase sales, but the system is still expected to miss sales targets for the year. According to AdriaSang, which translated the Nikkei article, Iwata believes Nintendo’s current business model works and he expects that to be reflected during the holiday shopping season.