260% JUMP IN NINTENDO 3DS SALES AFTER PRICE CUT

Nintendo’s president Satoru Iwata said sales of the company’s Nintendo 3DS device in Europe and the United States were weaker than expected after the portable gaming console made its debut in April for $250. However, Nintendo dropped the price of the 3Ds to $179 after the company reported its first quarterly operating loss. The move quickly boosted sales in Japan and has reportedly resulted in a huge boost of sales in the United States, too. Nintendo sold 50,000 units between August 1st and August 12th before slashing the price of the console. The company then sold 185,000 more units during the rest of August after it reduced the price, a figure that’s up 260% from the same 19-day time period in July according to figures Nintendo quoted from the NPD Group. “Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “With Star Fox 64 3D and the new Flame Red color launching [on September 9th], and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”