The advent of online shopping changed the retail industry forever, but many consumers are still not willing to shop for consumer electronics online despite potential cost savings. New data from market research firm The NPD Group shows that while nearly two-thirds of U.S. consumers use the Internet to research consumer electronics purchases, only about half go on to purchase electronics online. ”It’s not surprising to see that so many consumers won’t buy TVs, smartphones, and other popular CE products online, despite using the Internet to perform basic product research,” said NPD analyst Stephen Baker in a statement. “Computers and other IT products have a much longer history online with a wider variety of outlets, including direct sales from manufacturers, for consumers to choose from.”
The firm found that computers and computer software where the most popular online purchases for consumers, with 34% of NPD’s 1,326-person study saying they would make such purchases online. Televisions were the least likely online electronics purchases, with only 19% of respondents saying they would buy a TV online.
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