In the wake of Apple's rejection of the Sony Reader app, Apple is now starting to go after those apps currently in the App Store that violate their terms. Apple has a policy that states all payments must go through Apple's payment system and in app payments are not allowed.
An Apple spokesperson stated that Apple is “now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.” The Wall Street Journal on Wednesday reports that developers have begun to receive notices that apps in violation of this policy will be rejected starting March 31st. This could mean existing apps like Amazon’s Kindle eBook reader, which sends users to a mobile website in order to make purchases, could run into problems unless they are updated to offer content through iTunes. According to the Journal, the only exception to the rule that will be made is for publishers wishing to give print subscribers free access to an iPad edition.
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