Via a press release, electronics manufacturer Samsung announced that it would be giving its application processors — the ones designed to work in smartphones and tablets — a new name: Exynos.
“Application processors for the mobile market are one of the flagship products in our semiconductor business,” said the company’s vice president of marketing, System LSI Division, Samsung Electronics. “We are excited to introduce the brand name of Exynos for Samsung’s application processor family. As consumers demand more from their mobile products, Samsung’s Exynos chips will be the power inside enabling the coolest HD multi-media features with even longer battery life.”
It looks like Sammy is trying to capitalize on some of the name-brand mindshare that has cropped up in the smartphone and tablet processor-markets (Hummingbird, A4, Snapdragon, Tegra 2, etc.). The new name will first be used on a dual-core processor with the codename Orion; henceforth to be known as the Exynos 4210. The 4210 is set to enter production next month.
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