Yahoo’s downward spiral continues. As an early Christmas present to some of its employees, the company laid off 650-700 employees in an effort to rightsize the company in the wake of disappointing financial results. Most of the layoffs were targeted at the company’s product division as a part of a strategy to shut down websites which are not profitable for Yahoo!
Many people would assume that Yahoo’s chief rival would be Google. Though Google is indeed a target that Yahoo! needs to keep its eyes on, it seems that the company’s most immediate threat is coming from Facebook as backed up by comments from Yahoo’s CEO and the latest numbers from comScore. comScore’s November results show that Facebook has now taken the title as the world’s third largest website from Yahoo! Facebook has been slowly creeping up into the number three spot as demonstrated by previously published results for October.
For November, Facebook posted 648 million unique visitors compared to Yahoo’s 630 million. Remaining in the top two spots are #2 Microsoft with 869 million unique visitors and #1 Google with with 970 million. That’s not the only lump Facebook would give Yahoo! in November, though.
During the same month, Facebook also supplanted Yahoo! to become the second largest video website in the U.S., but don’t expect a fight from Yahoo! anytime soon to take back its video website title. The company has already decided to kill its Yahoo! Video website and point users to its Flickr property.
To be fair though, it’s not all doom and gloom for Yahoo! The company is still #1 in total U.S. monthly visitors with 181 million compared to Facebook which sits in the #4 spot with 152 million. [Geek]
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.