AMAZON UNVEILS NEW TABLET AND TOUCHSCREEN E-READERS

Amazon this morning launched new touchscreen e-readers as well as the much talked about Kindle Fire tablet. The readers will use infrared touch, which puts an infrared touch screen over e-ink. The screens appear to be roughly the same size as the current crop of Kindle e-readers. The e-readers will come in three flavors, two having touchscreens. The 3G will be $149, the WiFi only will be $99 and the non-touch version will be $79. According to an Amazon rep these prices are for the ad supported versions and the Wifi only and non-touch version without ads will be $149 and $109 respectively.

In addition to the new e-readers, a software update was also announced. Some of the new features include X-ray, which allows users to quickly look up words, get character synopsis and location information directly from the ebook. WhisperSync was also beefed to make it quicker.

Finally, Jeff Bezos unveiled the Kindle Fire. The Fire is Amazon's new 7" IPS touchscreen tablet that runs a customized version of the Android OS. It has a dual core processor, weighs 14.6 ounces and comes with free Amazon cloud storage. The browser for the Fire will be the Amazon Silk which is a new hybrid browser with part residing on the tablet and the other part on the cloud server. The Fire will retail for $199.

No mention was made on the rumored 10" tablet Amazon is expected to unveil sometime in the first quarter of 2012.

AMAZON LAUNCHING KINDLE LIBRARY LENDING

On Wednesday, Amazon announced that its Kindle customers will soon be able to borrow eBooks from more than 11,000 U.S. libraries. Amazon’s Kindle Library Lending project will allow users to check out eBooks from local libraries and then read them on the Kindle or any device that has Amazon’s free eReader software installed.

Unlike traditional libraries, which don’t allow borrowers to write in books, they can take notes and highlight as much as they like. “We’re doing a little something extra here,” said Jay Marine, director of Amazon Kindle. “Normally, making margin notes in library books is a big no-no. But we’re extending our Whispersync technology so that you can highlight and add margin notes to Kindle books you check out from your local library. Your notes will not show up when the next patron checks out the book. But if you check out the book again, or subsequently buy it, your notes will be there just as you left them, perfectly Whispersynced.”

Amazon is working with OverDrive on its Kindle Library Lending program, which it says will launch later this year.