Hulu Plus officially launched yesterday with a price drop. The company announced Wednesday that it is bringing Hulu Plus out of preview for really real this time, and for $7.99 per month—a $2 price drop.
Hulu is undoubtedly trying to spur subscriptions after much Internet angst over the $9.99 per month price during the preview period. Hulu CEO Jason Kilar said that the company would give credits to those users who had already subscribed for $9.99, and moving forward, new users will be paying only $7.99. New customers will also get a free week trial before they get charged, and existing subscribers will get two free weeks.
In addition to the price drop, Hulu and Roku also announced that Hulu Plus is now available on all new and existing Roku boxes. The companies said that this was coming, so it's not a huge surprise, but Hulu undoubtedly planned its official launch of the service to coincide with its appearance on Roku (which is giving away one free month of Hulu Plus with the purchase of a new device). The company said that its apps for the PlayStation 3, iPad, iPhone, iPod touch, and Samsung would also get an update within the next week.
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