Monday, September 26, 2011

NETFLIX STRIKES DEAL WITH DREAMWORKS


It looks like those rumors of a streaming deal between Netflix and Dreamworks Animation were as good as advertised. Details are still fuzzy at this point, but the New York Times is reporting that the two parties have reached an agreement to stream Dreamworks' movies and TV projects, as part of a deal worth an estimated $30 million. Under the contract, which replaces a similar pay TV pact between Dreamworks and HBO, Netflix will begin offering exclusive access to the studio's new films in 2013, with Antz, Kung Fu Panda and other titles from its library slated to become available for streaming sometime thereafter.

The company won't be confined to selling digital copies of Dreamworks' movies within a specific period, either, drawing a major distinction between itself and HBO, which requires studio partners to halt digital sales outside of an exclusive window. HBO probably isn't too thrilled to see Netflix strike what Dreamworks chief exec Jeffrey Katzenberg called a "game-changing deal."

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