Saturday, August 27, 2011

APPLE STOPS RENTING TV SHOWS THROUGH iTUNES, POSSIBLE NEW VIDEO SERVICE COMING



Apple has pulled the plug on TV episode rentals via iTunes, abruptly leaving customers with only the option of purchasing per episode -- good thing you can watch those on your Apple TV streamed from the cloud -- or a Season Pass where available. AllThingsD has a quote from spokesman Tom Neumayr indicating this was in response to customers that "overwhelmingly prefer buying TV shows." Making the timing of the move particularly curious are once-again renewed rumors of an Apple HDTV and a WSJ profile of new CEO Tim Cook that indicates the company is "working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service." Like Google, any move depends on its success in negotiating a new delivery model from the networks, who so far have been averse to anything that threatens their existing relationship with pay-TV providers.

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