ANDROID OS GETS BOOST AT THE EXPENSE OF iOS

Millennial Media reports a sizable swing in smartphone usage for the first time in several months, with Android usage on the firm’s network increasing from 54% in June to 61% in July. Android’s lead as reported by Millennial’s Mobile Mix report now extends through its eight consecutive month, and Apple’s iOS again finds itself a distant No. 2. While iOS has declined slowly but steadily over the past few months on the Millennial ad network, July saw Apple’s OS drop six points to 21%. IOS lost just one point in each of the previous two months. RIM’s BlackBerry platform dropped one point to 14% in July, Symbian slid one point to 2% and Windows Phone stayed flat at 2%.