Tuesday, February 1, 2011

SPRINT CLARIFIES CHANGES TO LOYALTY PROGRAM


Last week we reported about Sprint's changes to its "loyalty" program. Sprint is now clarifying its position regarding the new tiers.

Gold Level

A gold level member will receive 25% off the purchase of 2 or more accessories, customer news letters, “just because” perks, first to buy offers, and the ability to upgrade one device after 12 months of service. To qualify for a Premier Gold membership, users must have an individual monthly plan costing $89.99 or more or a family plan costing $169.99 (before any applicable discounts).

Silver Level

A silver level member will receive the same benefits as gold members — 25% off the purchase of 2 or more accessories, customer news letters, “just because” perks, and first to buy offers — but will not have the ability to upgrade a device after 12 months of service. To qualify for a Premier Silver membership, users must have an individual monthly plan costing between $69.99 and $89.98 or a family plan costing between $99.99 and $169.98 (before any applicable discounts).

Any customer, regardless of rate-plan price, that has been with Sprint over ten years will automatically qualify for Premier Gold. [BGR]

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