According to a report filed by CNET, social networking giant Facebook is “planning to launch a third-party commenting system in a matter of weeks.” The article cites “multiple sources familiar with the matter” and offers the recent hiring of both Nick Grudin and Andy Mitchell as additional evidence. While Facebook is already heavily integrated into the commenting systems of most major blogs, via Facebook Connect, it is not directly responsible for most commenting systems. ”[The] Facebook commenting product may also permit users to log in with Google, Yahoo, or Twitter IDs if a publisher chooses to incorporate them,” writes a CNET source. The move does, in our opinion, make sense for the social networking site. Aside from padding its user base with those who sign-up just to comment, it would also allow it to build a more in-depth profile of its users by tracking what they are reading and inclined to comment on while online. [BGR]
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