Google's reportedly trying to put all of its product eggs into one self-branded basket. According to Mashable, two of its most popular services -- Picasa and Blogger -- may go under the branding knife and come out the other side looking like 'Google Photos' and 'Google Blogs.' With the exception of the latter's planned UI overhaul, both services should function exactly the same. The move -- alleged to take place within the next six weeks -- would unify the search king's user offerings ahead of the public launch of Google+. And if that social service's rumored July 31st launch date pans out, we could be seeing this overhaul very soon. But don't expect crown jewel YouTube to receive similar treatment, that site's brand equity already sent its ugly step-sister -- Google Video -- to the grave.
