Thursday, December 22, 2011
MICROSOFT TO END ITS CES KEYNOTE ROLE
Microsoft's has announced that it will be ending its long-standing CES keynote role, and will no longer have a booth at the show as it's done for many years. Head of Microsoft's corporate communications, Frank X. Shaw, posted a rather direct note about it on the company's blog, and the CEA confirmed the move on its blog.
According to sources, Microsoft simply didn't feel it was getting a reasonable return on its investment with CES, and the reality is that the show hadn't aligned with its launches for a few years.
Labels:
ces,
consumer electronics show,
keynote,
Microsoft
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