RICOH BUYS PENTAX BRAND AND CAMERA BUSINESS

Reuters is reporting a bit of board room activity in Japan this morning resulting in Ricoh purchasing the Pentax brand and camera business from current owner and proprietor Hoya Corporation. The global news agency points out that Hoya's initial acquisition of Pentax, back in 2007, was primarily motivated by its eagerness to acquire Pentax's medical technology, and although the company's had a slew of strong products since then, it probably makes sense for Hoya to pass the digicam work on to someone who might feel more invested in it. For its part, Ricoh also has a well respected line of digital compacts, but lacks the DSLR lineage and experience that Pentax brings.