Netflix announced two new unlimited DVD plans on Tuesday, including a $7.99 option for one DVD at a time and an $11.99 option that allows users to rent two DVDs at a time. The company also said that it will discontinue its current $9.99 monthly option that provides access to unlimited DVD rentals and unlimited instant streaming each month. Instead, the movie rental service will charge users $7.99 a month for unlimited streaming and a minimum of $7.99 per month for unlimited DVDs (with one rented out at a time at that rate).
Essentially, that means users with the current $9.99 offering will instead have to cough up $15.98 per month in order to maintain their current subscription plan. “Reflecting our confidence that DVDs by mail is a long-term business for us, we are also establishing a separate and distinct management team solely focused on DVDs by mail, led by Andy Rendich, our Chief Service and Operations Officer and an 11 year veteran of Netflix,” the company said in a blog post. Netflix’s current plans will expire in September, and users will need to switch to a new plan by that time.
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