In a recent interview with Forbes, Nintendo of America’s president and chief operating officer Reggie Fils-Aime was asked how his company will market the new Nintendo Wii U console — given that the existing Wii will still be on the market. Fils-Aime responded by noting that the console will not launch until after April 1st of next year — a date we hadn’t heard yet — and that, historically, Nintendo has sold multiple devices side by side. Fils-Aime pointed to the launch of the Nintendo DS alongside the Gameboy Advance, and also said that the Wii was on the market at the same time as the Game Cube. He also discussed cross-platform play, which could allow users to play against one another using different Nintendo machines “We have one key developer with a very strong relationship to Nintendo, the same developer who created Smash Brothers, that is envisioning a Smash Brothers experience that will be cross platform between Wii U and 3DS,” Fils-Aime said. Nintendo took the wraps off of the highly anticipated Wii U during the E3 tradeshow early last month, but has yet to announce a price for the console.
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