One of the core objectives is to circumvent international organizations in charge of "intellectual property", where maximalist countries such as the US and the EU have been facing growing opposition from developing countries. Not just WIPO and WTO, but also the OECD: Initially, the Japanese proposed to ask the OECD for some help in drafting the agreement, but US officials suggest a different process, stressing that that they have sufficient in-house expertise, and insist on avoiding any collaboration with international organizations
The full cable on this matter makes it clear that the US had a big plan and that plan involved bringing together only "like-minded" countries, and Japan was gleeful about this.
From there, the plans become even clearer. The idea is to first do all of this with those "like-minded" (i.e., protectionist) countries, and then use the agreement to try to pressure those developing nations and other nations concerned about the expansive problems of intellectual property law into "joining." In other words, stack the deck first with those who benefit most, and then use international pressure to force the agreement on those who aren't comfortable with the end result of such laws.
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