APPLE UPDATES DEAD PIXEL POLICY

Apple recently updated its dead pixel policy according to BGR sources. The policy is used as a guideline for Mac Geniuses addressing customer issues that involve Apple displays. It essentially allows them to quickly and easily determine whether or not to repair or replace products with display defects. Apple provides its employees with a table showing the acceptable number of pixel anomalies for each product range. For example, iPhones and iPods with just one pixel anomaly should be repaired or replaced. MacBook Air models, however, can have up to three light pixels, up to five dark pixels or up to seven combined anomalies before they should be repaired or replaced. The table also outlines the allowable numbers of pixel anomalies for Apple’s MacBook, MacBook Pro, iMac and Cinema Display lines.

Of note, Apple’s policy allows Mac Geniuses to offer exchange services even if pixel anomalies are within acceptable ranges. If the customer receives a replacement product with even more anomalies, but it is still within the acceptable range, further exchanges are not permitted. [BGR]