Shuttleworth described desktop adoption of Unity as the "most significant change ever" for Ubuntu. He also acknowledged that it is a "risky step" and that much work remains to be done to prepare for the transition. The move reflects Ubuntu's growing divergence from the standard upstream GNOME configuration and effort to differentiate itself with a distinctive user experience.
Canonical, the makers of Ubuntu, has accumulated a team of professional designers with considerable expertise over the past few years. They want to set their own direction and create a user experience that meets the needs of their audience. [Ars Technica]
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