Although Adobe will deny it, Flash is in trouble. After Steve Jobs notably declared Flash a dying technology, Flash usage on the web is on the decline: a study released this week shows that since the beginning of the year, Flash video on the web has gone from being almost ubiquitous to having less than 50% share compared to HTML5. HTML5 is also continuing to gain momentum in other forms of interactive web content where Flash used to be favored.
For Adobe to remain current, then, the company needs to somehow embrace HTML5 by encouraging Flash developers to transition to the new standard while continuing to purchase Adobe products. Unsurprisingly, then, Adobe has just unveiled at the MAX conference this week a new tool that converts Flash animations to HTML5.
It’s just a demo, of course, and it may never become a real product… but clearly at least sections of Adobe are seeing the writing on the wall for Flash. It’s true that Adobe is making a strong push to bring Flash 10.1 to pretty much every platform under the sun, but this week’s announcements show they are no longer willing to put all of their eggs in the Flash basked: Adobe’s Air platform, for example, is now slated to run on everything from tablets to televisions, and this tool — should Flash finally be declared D.O.A. — could at least squeeze some last drops of revenue out of the dying standard by allowing developers to translate their old, complicated Flash animations to the new de facto web standard. [Geek]
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