FACEBOOK LAUNCHES SKYPE POWERED VIDEO CHAT

As rumored, the world's most notable VoIP service is set to become exceedingly integrated with the world's most notable social network. Skype has just thrown up a teaser page for v5.3 for Windows (and v5.5 Beta), noting that Skype and Facebook will aim to provide "the best of both worlds."

Zuck is primarily announcing three main things today: group chat, a new way to chat ("an easier way to find someone who is online") and Skype-enabled video chat. Oh, and the tiny, tiny fact that there's now 750 million Facebook members. What's notable is just how easy it is to fire up a group chat (or send transcripts to group members who miss out) and get a video call going using your existing Skype contact list. A single click is all it takes, and we're told that it'll be rolled out to everyone "over the next few weeks" in 70 different languages. The new chat design will be scalable based on your browser size, and the company made a point to mention that it'll be listening closely to user input in order to iterate as it moves forward.

Tony Bates stepped up to the plate, and noted that over 300 million videocall minutes a month are going through Skype, and at peak times, over half of its traffic is video. He also noted that the technology behind it was "tough" to construct, but somehow it managed to hammer this whole thing out in around six months via joint development. There's also talk about future "paid products" in due time, and it's strikingly clear that this partnership isn't going to fade anytime soon. If you're looking to take a dive yourself, hit up the source links below for the Windows applications, and wear that F5 button out over at Facebook's homepage if you're more of the "in-browser" type.

Oh, and if you're curious about mobile -- video chat isn't active on that front yet, and Mark's not spilling any details on "when." To quote him on a question of time tables: "We'll see."

APPLE SUED BY iCLOUD COMMUNICATIONS

You probably know the drill by now -- Cupertino introduces a new product with a name that ostensibly belongs to someone else, and for better or worse that someone decides to take Apple to court. Today, it's iCloud Communications charging out of the left corner to sock Apple's iCloud square in the wallet. Arizona-based iCloud Communications appears to be a VoIP equipment and service provider, though in court documents it claims to be a cloud computing company as well, and claims that it's been using the term iCloud (and the above logo) to sell such services since 2005. It's asking the court to destroy all of Apple's iCloud marketing materials, pay damages and even invalidate the iCloud trademark that Apple bought from Xcerion -- the only registered iCloud trademark so far -- but what's probably going to actually happen here is a nice little settlement out of court.

SKYPE TO BECOME AD-SUPPORTED

Skype has always had an issue with becoming and staying profitable. Because of that, it has been sold and bought many times over. Things have only gotten worse as companies like Google have entered the VoIP fray with products like Google Voice.

Skype has just announced that it will begin showing advertisements as part of the Skype for Windows home tab starting later this week, which will be the first time that advertising has been promoted within the app. Ads will start rolling out in the US, UK and Germany first, with other countries to follow, while some of the first advertisers will include Groupon, Nokia, Universal Pictures and Visa, who have opted to buy daily ad campaigns.

Skype’s approach to ubiquitous ads in the desktop app isn’t entirely noxious: there’ll be a “hide ad” button for users fed up with seeing ads on a daily basis. Skype is also making it easier for people to reach out to the buyers of an ad space with a “Click & Call” button that makes ordering a proffered deal just a click away. They will also add a new “share” button that will hook into social networks like Facebook and Twitter.