ROLLS ROYCE iOS APP ALLOWS YOU TO DESIGN YOUR OWN CUSTOM VEHICLE

One of the most impressive uses for a device like an iPhone or iPad is that it can give potential customers access and capabilities that were previously impossible. In the case of the Rolls-Royce iOS app for iOS, car lovers can now build their own Rolls-Royce Phantom, Ghost, or any other vehicle in the lineup right from their home; And they can do so in a way that we haven’t seen before in an iOS app.

For starters, the 3D modeling and views are beautiful — so good that if you connect your iPad to your TV over HDMI, it still looks smooth and crisp — and besides having the ability to build your car from the ground up, you can even pick a custom paint job by taking or using a photo of something on your device and matching the paint swatch to any color in that photograph.

While the percentage of iOS users that can afford a Rolls-Royce is another story, it’s a smart move from a company that will do whatever the customer wants, and it lets potential customers explore Rolls-Royce in any setting they choose.

ROLLS ROYCE UNVEILS ALL ELECTRIC PHANTOM

Rolls Royce isn't known for being radical or following trends, which makes the unveiling by the company of an all electric Phantom rather odd. The vehicle, weighing close to 6,000 lbs., has a massive 71kWh battery, which is nearly 3 times the capacity of the Nissan Leaf. The battery allows the Phantom to cruise along for approximately 125 miles on a single charge. Moving from zero to sixty takes just under 8 seconds, which is pretty impressive for the hulking vehicle. Charge time is around 8 hours. No word on if Rolls will actually produce the vehicle or if they are using as a test bed for future models.