UNIVERSAL MUSIC CLAIMS RIGHT TO REMOVE YOUTUBE VIDEOS IT DOESN'T HAVE COPYRIGHT TO

Universal Music Group has responded to Megaupload's request for a temporary restraining order barring the music giant from further interference with the distribution of its "Mega Song." UMG insists that it had a right to take down the video—not under the Digital Millennium Copyright Act, as Megaupload had assumed, but under a private contractual arrangement between UMG and YouTube.

UMG's filing raises more questions than it answers. Most obviously, the firm has not explained why it took down the video in the first place. But the filing also raises deeper questions about UMG's effort to essentially opt out of the DMCA takedown rules. UMG seems to believe it can take down videos even if it doesn't hold the copyright to them, and that when UMG takes a video down from YouTube, the owner of that video can't avail herself of even the weak protections against takedown abuse provided by the DMCA.

UMG casts Megaupload as a major villain in the war over illegal file-sharing. Last week, Megaupload sought to bolster its image by releasing a pop-star-studded promotional video. UMG's takedown request was an unexpected publicity coup. Megaupload took full advantage, suing UMG on Monday and asking the judge for an immediate restraining order to prevent UMG from further interfering with the video's distribution.

UMG's response, filed late on Thursday, focuses on the narrow question of whether Judge Claudia Wilken should grant such a restraining order. The recording giant makes two principle arguments in opposition.

First, UMG says such a restraining order is not authorized by the Digital Millennium Copyright Act. The DMCA's notice-and-takedown safe harbor includes a provision for monetary damages against copyright holders who abuse the takedown process, but it does not give the courts the power to block copyright holders from sending takedown requests.

But more importantly, Universal argues that its takedown is not governed by the DMCA in the first place. In a statement supporting Megaupload's complaint, CIO Kim Dotcom had stated "it is my understanding" that Universal had invoked the DMCA's notice-and-takedown provisions. But UMG says Dotcom got it wrong: the takedown was sent "pursuant to the UMG-YouTube agreement," which gives UMG "the right to block or remove user-posted videos through YouTube's CMS based on a number of contractually specified criteria."

In other words, when UMG removes a video using YouTube's CMS, that might be a takedown, but it's not a DMCA takedown. And that, UMG argues, means that the DMCA's rule against sending takedown requests for files you don't own doesn't apply.

UMG underscored the point by including a letter UMG lawyer Kelly Klaus sent to YouTube on Wednesday. In that letter, Klaus wrote:

Your letter could be read to suggest that UMG's rights to use the YouTube "Content Management System" with respect to certain user-posted videos are limited to instances in which UMG asserts a claim that a user-posted video contains material that infringes a UMG copyright. As you know, UMG's rights in this regard are not limited to copyright infringement, as set forth more completely in the March 31, 2009 Video License Agreement for UGC Video Service Providers, including without limitation Paragraphs 1(b) and 1(g) thereof.

This appears to be a reference to the agreement underlying the VEVO partnership between Google and UMG announced in April 2009. As far as we know, the agreement isn't public, so we can only speculate on what's in Paragraphs 1(b) and 1(g).

UNIVERSAL FILES FALSE TAKE DOWN NOTICE FOR MEGAUPLOADS YOUTUBE SONG

Megaupload recently funded a song that features popular artists singing its praises. The artists, independent of their labels, signed agreements with the file sharing service to appear on the track. The song released on YouTube, grew in popularity, and was promptly removed due to a complaint by Universal. The only problem is that Universal is not the owner of the song and does not control the rights to it.

The promo, The Mega Song, features P Diddy, Will.i.am, Jamie Foxx, Alicia Keys, Kanye West, Snoop Dogg, Macy Gray, Chris Brown, The Game, and Mary J Blige cashing in on their endorsements. Even Lil Jon throws in a “YEA.” If not for its promoting a file-sharing service, the video would hardly be newsworthy. Filled with cringe-worthy lines like “M-E-G-A, send me a file today,” it’s nothing more than four minutes of repetitive marketing set to music.

Yet Universal thinks it has the authority to remove the song. It’s possible that one or more of these artists has a contractual agreement to seek Universal’s permission for such a promo. Megaupload doesn’t think so: the company is suing Universal for the illegitimate copyright takedown. Its founder, Kim Dotcom, believes that it was an attempt to sabotage the campaign.