GROUPON FILES $750 MILLION IPO WITH SEC

On Thursday, Groupon, the popular location-based coupon service, filed for an initial public offering with the Securities and Exchange Commission. The start-up, which alerts 83 million email subscribers in 43 different countries of local deals that range from restaurant discounts to sailing lessons, hopes to raise $750 million in its IPO. “Expect us to make ambitious bets on our future that distract us from our current business,” Andrew Mason, Groupon’s chief executive officer, said in a statement. “Some bets we’ll get right, and others we’ll get wrong, but we think it’s the only way to continuously build disruptive products,” Mason added.

Groupon launched in November, 2007, has more than 7,000 employees, and reported $645 million in revenues during Q1 2011, however they have never made a profit.

AT&T JUMPING INTO LOCATION BASED ADVERTISING

AT&T is betting big on location-based shopping alerts through a partnership with Placecast. AT&T is debuting a branded ShopAlerts service, which will deliver special offers and discounts to consumers via their mobile phones when they are near a participating store or brand (initial brands include HP, KMart, and JetBlue).

The program is currently available to AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive Shop Alerts, but AT&T plans to roll the program out nationally by summertime and increase the number of participating brands.

All of this is powered by Placecast’s ShopAlerts, which are location-triggered mobile text messages sent from brands to consumers. Consumers can opt-in to receiving text messages in a variety of ways—at the store, online, via text-message, mobile websites or on Facebook.

Once the technology has been activated, consumers will be alerted when they are near a location that they are interested in or when the brand is offering sales and specials. ShopAlerts’ technology uses “geo-fences,” which are virtual boundaries that can be targeted via location-based marketing. Retailers can customize alerts to fit their brand and strategy.