GOGO AND AMERICAN AIRLINES TO OFFER IN-FLIGHT STREAMING MOVIES

Gogo Wireless announced its first foray into wireless movie streaming on Wednesday, signing up American Airlines as its first partner. AA said it plans to roll out the technology across its fifteen Boeing 767-200 aircraft, and what AA is calling its "Entertainment on Demand" service is now available on flights between San Francisco and New York/JFK, as well as the Los Angeles-New York/JFK service.

American will charge an "introductory" price of 99 cents per TV show and $3.99 per movie, the company said. Users will need to own a "select personal Wi-Fi-enabled laptop" that is compatible with the service; support for Apple iPhones and iPads is coming soon, according to the American Entertainment on Demand page.

Once streamed, however, the movies will remain on a user's laptop, and available for 24 hours; TV shows will remain viewable for 72 hours. American will stock more than 100 movies and TV shows from major Hollywood studios, with the option to stream a trailer before making a selection.

TOYOTA LAUNCHES NEW IN-CAR ENTERTAINMENT SYSTEM

Toyota is joining the in-car computer adventure with "Entune," their own take on the apps and smartphone integration game a la Ford Sync. The first apps look solid, but will they be the first to allow user-installed apps?

The first set of apps look like pretty standard (if welcome) fare: Pandora, Bing search, MovieTickets.com. There's even Open Table support to let you book a reservation at a local restaurant as you're driving there.

There's even voice recognition, although that's a feature that's been available to some degree in Toyota's for several years. It also sounds like Toyota will be pulling data for the system via your smartphone's data plan, much like Ford has done with Sync, negating the need for a car-only data plan like some upscale marques have required.

All in all it's a welcome addition for the world's largest car maker—or one-of...I can never keep track of who's on top these days—but the key to any of these sort of systems is how easy they are to operate when you're on the go. Initial screenshots are clean and simple, but it will be impossible to pass judgement until we get a chance to actually try Entune in action. [Gizmodo]