Tuesday, May 3, 2011

UBISOFT STARTS MOVIE STUDIO TO TURN GAMES INTO MOVIES


Quick show of hands: how many of you like playing video games? And how many of you would like to watch movies based on video games you've played? No doubt slightly more sophisticated market research went into Ubisoft Motion Pictures, the game maker's unique approach to adapting games like Assassin's Creed and Splinter Cell for film and TV, meaning we'll finally see movies about assassins. Last year's Prince of Persia: The Sands of Time film grossed $335 million worldwide, surely thanks to Jake Gyllenhaal's smoldering yet boyish intensity, and the French game publisher clearly wants a bigger slice of Hollywood pie -- it also recently bought visual effects studio Hybride Technologies.

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