According to new data from ABI Research, internet TV and and television services run by telecoms – such as Verizon or AT&T— are slowly eating away at cable TV’s market share. Cable TV subscriptions dropped from 72% in 2009 to 69% in 2010, and cable providers in North America and Western Europe saw the greatest subscriber losses.
Despite the customer losses, the overall pay-TV market continues to grow — there were 11.3 million new pay-TV subscribers in Q1 2011, and that the total number of subscribers is expected to exceed 759 million by the end of this year.
Cable TV is continuing to grow in Latin America, however, and penetration in Brazil is expected to reach 10% in 2011. “The emergency of digital TV in different pay-TV platforms begins to offer more choices to consumers,’ Khin Sandy Lynn, an ABI research analyst, said. “Digital terrestrial TV (DTT) channels and high definition (HDTV) channels are gaining popularity in pay-TV markets. ABI research expects that there will be more than 230 million high-definition TV subscriptions across different platforms at the end of 2011.”
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