According to the latest findings of the NPD Group, Netflix is the number one player in the digital streaming and downloadable video market. In fact, more than six out of ten (61%) digital movies watched in the United States are done so via Netflix.
Comcast in second place only has 8% of the market with iTunes, DirecTV and Time Warner all tied for third place at 4%.
According to the NPD Group’s survey, consumers know that services like iTunes have more current releases, But the convenience of Netflix ranked highest in terms of “overall shopping experience” and “value for price paid.”
Overall, digital video accounts for a quarter of all home video-watching volume, but DVDs and Blu-Rays aren’t out of the picture yet.
“Overwhelmingly digital movie buyers do not believe physical discs are out of fashion,” said Russ Crupnick, entertainment industry analyst for NPD. “But their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files.”
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