Skype has always had an issue with becoming and staying profitable. Because of that, it has been sold and bought many times over. Things have only gotten worse as companies like Google have entered the VoIP fray with products like Google Voice.
Skype has just announced that it will begin showing advertisements as part of the Skype for Windows home tab starting later this week, which will be the first time that advertising has been promoted within the app. Ads will start rolling out in the US, UK and Germany first, with other countries to follow, while some of the first advertisers will include Groupon, Nokia, Universal Pictures and Visa, who have opted to buy daily ad campaigns.
Skype’s approach to ubiquitous ads in the desktop app isn’t entirely noxious: there’ll be a “hide ad” button for users fed up with seeing ads on a daily basis. Skype is also making it easier for people to reach out to the buyers of an ad space with a “Click & Call” button that makes ordering a proffered deal just a click away. They will also add a new “share” button that will hook into social networks like Facebook and Twitter.
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