Tuesday, December 28, 2010

SEARS TO LAUNCH NETFLIX COMPETITOR


Sears, who also own Kmart, has just announced they will be launching a movie streaming service. They have partnered with Rovi who has just purchased Sonic Solutions. The new streaming platform will be named Alphaline and allow Sears and Kmart consumers to download movies and TV shows online. The service will be available on a number of devices including mobile according to the announcement.

A number of Sears’ competitors including Walmart have already started to dabble in the online movies space. Walmart recently bought Vudu, a service that streams movies to internet-connected TVs. BestBuy teamed up with Sonic to put its movie library in all of the Web-connected devices the company sells at its stores.

But when it comes to actual movie rentals from the web, these companies haven’t been able to compete with giants like Netflix. [TechCrunch]


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